We all know the importance of storytelling when building a brand.
So, this is where we should add a touching story about a family-owned company, started by a great grandfather. Or an epic boy meets girl story. Or a story about rescuing a baby goat in the Gobi desert.
But sorry, there is none.
We are just two friends who decided to provide fellow guys with high quality sweaters with a nice fit.
End of story.
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We love cashmere, we love merino wool, and we love sweaters with a good fit.
No human being is perfect, but a sweater has to be.
We love the feel of a classic, quality sweater but we were tired of having to choose between a good fit and long enough sleeves.
So we decided to start our own brand.
Our sweaters are made from high quality cashmere and merino wool. They come in a number of colors and styles, and last for a lifetime if you take good care of them.
But most importantly – they have a perfect fit. We call it Scandinavian fit (because we like the sound of it and the name was not taken).